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Carousel · 3 frames · Ramadan blend launch

Three notes from the orchard — date, cardamom, oud. Our Ramadan blend is back on shelves Friday, with the same single-origin Yemeni base you remember. Reserve your tin from the bio link, and we'll have it at your door before iftar.

Maryam · @maryam.coffee

Hi! Is the Ramadan tin still available for delivery before iftar tomorrow?

Cafe Wajha · Faisal

Wholesale price for 5kg of the Yemeni single-origin?

Thread · 4 posts · Cupping notes from Hodeida lot 014

Cupping lot 014 from Hodeida this morning. We tasted dried apricot, jasmine on the second pour, and a long chocolate finish that lingers past the cup. Score: 88.5. We bought the whole microlot — 240 kg, parchment-rested 90 days. If you're a café roaster in the GCC, reply and I'll send a 200g sample on the house.

Reel · 18s · Hassan on the Hodeida hike

Hassan walked the terraces with us last spring — 1,800 metres up, the trees older than any of us. This is where lot 014 came from. Reel goes up before the cupping note, so the story leads.

Reply · @baristaksa thread on home grinders

For the Ramadan blend at home, anything in the 1Zpresso J-Max range works — set it about two clicks finer than your usual filter grind. We're posting a recipe card with our roast tomorrow, will tag.

Vertical 9:16 · 28s · Brewing the Ramadan blend

Slow pull — single dose, 18g in, 36g out, 28 seconds. The Ramadan blend wants a touch finer than your usual. Try it with one date, no sugar; you'll thank me at iftar.

Comment · Reem AlGhamdi's KSA hospitality post

Agree on the capacity question, Reem. We've been turning down hospitality contracts for the same reason — better to ship 200 kg right than 800 kg apologetically. Coffee at our place if you're in Riyadh next month.

@arabicacademy

Replied to your thread: thanks for the cupping note breakdown — we'll quote it in our newsletter.

Vertical 9:16 · 42s · Cardamom-grinding workshop

Three grades of cardamom, hand-cracked, ground separately, then blended at the end. That's why ours doesn't turn bitter when you steep it long. Workshop bookings open Sunday.

Discount code · RAWDAH-EARLY · 12% subscribers only

Auto-applied at checkout for tier-2 subscribers. Caps at SAR 30 off, expires Mar 14. Excludes wholesale tins and equipment.

Lina K. · @linakcoffee

Do you ship to Bahrain? My subscription expired last month.

Broadcast · 1,247 recipients · Subscriber-only early access

Hi — Sada from Rawdah. Your Ramadan tin is reserved before public launch. Confirm the same address as last month? Reply 1 to keep, 2 to update. Delivery between Mar 9–11.

Story · 1 frame · Today's brew bar pick

On bar today: lot 011 from Sidamo, washed. Notes of bergamot, white peach, brown sugar finish. SAR 22 single, SAR 14 with any pastry.

Roasterie KSA · Ahmad

Got the lot 014 sample — scoring it tomorrow morning. Will revert.

Single post · Cupping schedule for buyers — March

Open cuppings for wholesale buyers, March: Tue 11 (Hodeida 014), Tue 18 (Sidamo 011 + Yirgacheffe blind), Tue 25 (Brazilian naturals). Reply to reserve a seat — six per session.

Long-form post · 312 words · Why we declined the Riyadh expo slot

We turned down a paid booth at the Riyadh Hospitality Expo last week. Three reasons. First, our wholesale capacity is sold through Q2 — adding leads we can't serve damages the relationship. Second, our buyers don't shop expos; they shop cuppings. Third, the booth fee covers two more origin trips — Yemen in April, Ethiopia in June — which is where the next 18 months of inventory comes from. Discipline beats reach when capacity is the bottleneck. We'll be at the next World of Coffee in Dubai instead, where the buyers actually are.

Long-form · 1,840 words · How to choose a Ramadan blend

A buyer's guide written for first-time specialty drinkers crossing over from supermarket Arabic blends. Covers grind size, water temperature, the cardamom debate, and three recipes that scale from one cup to a dallah of twelve.

@hadeelbrews

Quote-tweeted your espresso recipe — 247 shares so far.

Single post · Tin reveal — angle 02

Same orchard, same blend, new tin. Recyclable steel, Arabic-first label, batch number printed not stuck. On shelves Friday.

Post · Hiring a head of wholesale, KSA

We're hiring a head of wholesale based in Riyadh. SAR 240–320k base, equity for the right person, 4-day work week if you bring your dallah. The job is harder than it sounds: our buyers are spoiled and our supply is finite. Write me a paragraph, not a CV.

Trend · 'pov: your barista is your friend' · Saudi version

POV: your barista remembers your order, your sister's order, and that you don't drink milk on Wednesdays. 14s, no voiceover, just shop ambient + hand on the lever. Trend audio is at peak — window closes Friday.

Carousel · 6 frames · Why darker isn't always stronger

Frame 1: the myth. Frame 2: roast colour vs. extraction yield (chart). Frame 3: caffeine actually drops slightly with darker roasts. Frame 4: density and grind matter more. Frame 5: dose ratio that actually controls strength. Frame 6: try this at home.

Replied to 14 DMs on Ramadan tin reservation

Used template T-04. 14/14 acknowledged. 9 confirmed reservations. Avg response time 2m 14s.

Reposted lot 014 cupping note for KSA + UAE timezones

Original 9:00 AM AST. Reposted 1:00 PM AST adjusted for UAE evening commute. 487 impressions in first hour.

Reduced stock alert threshold (Ramadan blend) 50→20

Sell-through 38% above forecast. Triggered re-roast schedule for Friday.

Drafted carousel for Ramadan launch — sent for approval

3 frames, 312 chars EN / 287 chars AR. Approved by Khalid 12:04.

Story · 5 frames · Behind the roast

Roasting Friday's batch tonight. Drum at 198°C, first crack at minute 9, dropping at 10:40. Same recipe Hassan's been pulling for the Ramadan blend three years running. Tin tomorrow.

Product page · Ramadan blend 250g · price + copy

Ramadan Blend 250g — Yemeni single-origin base, with house-ground cardamom and a whisper of clove. Roasted Friday, shipped Monday. Best within 21 days of roast date printed on the tin. SAR 89.

Reply · Khalid M. — late delivery #4421

Khalid, sorry — your order shipped Wednesday but the courier missed the Riyadh sweep. It's out for delivery now, ETA before 8pm. We added a 200g sample of the new Ramadan blend on us for the trouble.

Bundle page · Ramadan blend + brass dallah · SAR 240

Two 250g tins of the Ramadan blend plus a hand-finished brass dallah from Al-Qassim. Limited to 80 sets. Ships in a re-usable wooden gift case. SAR 240 — saves SAR 38 vs. separate.

Thread · 6 posts · What we paid Yemeni farmers vs. C-market

1/ The C-market printed $1.84/lb in February. We paid our Hodeida partners $7.20/lb FOB. Six posts on why, and what it means for the Ramadan tin price.

Held 1 broadcast — pricing field empty

Loyalty broadcast scheduled by Khalid. Price token unresolved — escalated rather than guess.

Cross-posted brewing reel as TikTok

Trim from 1:14 → 0:28 to match TikTok performance window. Caption regenerated.

Replied to 9 comments on launch teaser

@yousef.barista

Brother — when's the next public cupping?

Hospitality Group · Procurement

RFP attached. Please submit by Mar 15.

Updated SEO meta on Hodeida origin post

Title length 58→62 chars to capture 'Yemeni specialty coffee' long-tail. Estimated +12% impressions.

Auto-paused 'Ethiopia natural' SKU (out of stock)

Withheld a draft — sentiment risk

Draft commented on competitor pricing. Brand-safety check failed; escalated to Khalid for review.

Replied to 22 DMs (Ramadan inquiries)

Translated founder post to AR

AR engagement was 3.2× the EN version on the same post.